Marketing Topics
IN THIS LESSON
Social media platforms can play a significant role in helping a business grow ...
… they put all the pieces of your plan together with a big-picture mindset.
Social media platforms can play a significant role in helping a business grow in several ways. They can help you increase brand visibility, improve audience engagement, and generate leads. Social media platforms can also provide a way to leverage targeted advertising and garner customer insights. When it comes to cost comparison with traditional marketing channels, social media is more direct, versatile, measureable, cheaper. To gain further insight into the advantages of social media for your small business, watch this video in the SME Toolkit series.