Marketing Topics
IN THIS LESSON
Whether you’re launching a new product or service or targeting a regional market...
… put all the pieces of your plan together with a big-picture mindset.
Mapping out an annual marketing plan is a great way to ensure you’re reaching the right customers at the right moments. While the specifics of your strategy will vary depending on your own particular goals as a business owner, there are a few essential things every long-term plan should accomplish.
Watch the International Finance Corporation’s interactive video on this topic.