Digital Marketing
IN THIS LESSON
Your products may be popular in regions outside of your own locale.
There are easy ways to draw in more interested customers and expand on your growing customer base.
Check out your stats
To find out which regions or countries are buying the most from you, study your storefront sales data.
Research your markets
Once you know which regions or countries to target, it’s time to do some digging. Take advantage of seasonality by finding out that region’s weather patterns throughout the year. Research other cultural differences: Does that area celebrate holidays that your country does not? Do they hold certain values dear?
Take advantage of any phrases, synonyms, or words for your products that may be used in your core markets.
Ensure that your messaging across all platforms—your storefront, social media, branding—is culturally sensitive. Avoid words or phrases with multiple meanings that could be taken the wrong way in another part of the country or the world. Keep your communications simple to prevent confusion among buyers who are not familiar with your local expressions.
Find out what is trending
You may be immersed in the latest trends in your own country, but other areas could be experiencing a surge in products and preferences that are relevant to your brand. Try using Google Trends to tap into the most popular search terms by country. You can apply filters to search by category and channel. You can even enter multiple phrases to compare certain search terms’ popularity to one another. By staying on top of what those customers are looking for, you’ll better understand your international buyers’ shopping patterns. It is also worthwhile to check on Facebook’s country business pages. For example, consult business connect Ghana. This will give you a clue of what is currently trending in Ghana.
Consider a paid advertising campaign
If you have room in your budget for paid advertising, platforms like WhatsApp and Facebook offer tailored campaigns that allow you to target particular countries. You can choose a specific audience for the ad—based on age, gender, behavior, and interests—and customize the messaging and photography for each audience.