Digital Marketing

The Moja Guide to Marketing and Branding

Marketing is a critical component of running a successful small and medium business. It involves identifying, anticipating, and meeting the needs of customers profitably. And that process involves advertising and promoting products and services. Even if you make a product that is in demand or supply the most essential service in the community, if no one knows about it, no one is going to buy it. Effective marketing involves raising brand awareness and establishing its reputation in the community. This, in turn, pushes prospective and established customers to your product or service, builds customer loyalty, and leads to sales.

Whether you’re a new entrepreneur, a seasoned entrepreneur, or simply new to the world of online business, this eight-part course will help you enhance your marketing skills and connect to your target customers. You’ll learn the fundamentals of marketing your business, five easy market research methods, how to build a marketing campaign and use WhatsApp effectively in your marketing strategy, and finally how to avoid common marketing mistakes that entrepreneurs make.

Lesson 1: Identifying Your Target Customer

Lesson 2: Finding Your Brand Voice and Unique Selling Proposition

Lesson 3: 5 Easy Market Research Methods

Lesson 4: Planning Ahead

Lesson 5: Marketing a New Product or Service

Lesson 6: Navigating Regional Campaigns

Lesson 7: How to Market Your Business with WhatsApp

Lesson 8: 5 Marketing Mistakes Entrepreneurs Make