IN THIS LESSON

The following video will provide you an introduction to Duckworth’s book of Grit.

Grit was found through our PW research as being essential for business performance during tough times. The difference in performance (profit) for higher grit vs. lower grit entrepreneurs became significant at the peak of the global Covid-19 pandemic, with "high-grit entrepreneurs averaging a gain in profit of 24.6%, medium grit 22.0%, and low-grit entrepreneurs averaging a loss of 6% from 2020 to 2021." 

In the next lesson we will go deeper into why effort is even more essential than talent as you perform to achieve goals.

Additional General Resources: 

https://characterlab.org/playbooks/grit/