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Social Commerce: From Content to Conversation
Content-to-Conversation (C2C) indicates the shift from a market that drew consumers to content (think websites and mobile apps), to a market where content must follow consumers if it is to be relevant (think messaging).
Social Commerce: Understanding the Gap
Socially linked customers are the strongest core to any brand community.
Social Commerce: Building a Brand Community
When you walk by two restaurants, one busy, the other empty, which one do you choose to sit down at for a meal? The busy one, right?