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Social Commerce: From Content to Conversation
Social Commerce: From Content to Conversation

Content-to-Conversation (C2C) indicates the shift from a market that drew consumers to content (think websites and mobile apps), to a market where content must follow consumers if it is to be relevant (think messaging).

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Social Commerce: Understanding the Gap
Social Commerce: Understanding the Gap

Socially linked customers are the strongest core to any brand community.

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Social Commerce: Building a Brand Community
Social Commerce: Building a Brand Community

When you walk by two restaurants, one busy, the other empty, which one do you choose to sit down at for a meal? The busy one, right?

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Digitization and Food Security, Part 2
Digitization and Food Security, Part 2

It has become evident to global researchers over the last decade that digital technologies are the key factor of a good-jobs strategy for African countries.

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Youth Unemployment and Food Insecurity: What Moja Plans to Do
Youth Unemployment and Food Insecurity: What Moja Plans to Do

Small-holder farmers need to learn climate smart agricultural practices, and they need to be able to trade in wider circles, even as they take simultaneous steps to become more resilient to climate shocks.

Moja the Camel versus Moja the Unicorn
Moja the Camel versus Moja the Unicorn

Moja’s pivot to the agriculture sector and direct-to-farmer Climate-Smart Agriculture training through Moja Academy may seem to the casual observer like a sudden and sharp deviation in strategy, but it’s rather the cumulative effect of a long process of trial and error of operating the Moja app in Africa.

Digitization and Food Security, Part 1
Business, Agriculture Stephen Grabill Business, Agriculture Stephen Grabill

Digitization and Food Security, Part 1

Digitalization is one of the greatest transformative opportunities of our time. It can redress intergenerational systems of poverty, make incremental and impactful alterations in how humans interact with climate, accelerate human capacity development where it never existed before ... to mention just a few of the immediately perceived benefits of digitalization.

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