Content-to-Conversation (C2C) indicates the shift from a market that drew consumers to content (think websites and mobile apps), to a market where content must follow consumers if it is to be relevant (think messaging).

Socially linked customers are the strongest core to any brand community.

When you walk by two restaurants, one busy, the other empty, which one do you choose to sit down at for a meal? The busy one, right?

It has become evident to global researchers over the last decade that digital technologies are the key factor of a good-jobs strategy for African countries.